List Of Major Companies Who Pulled Advertising Right After Musk Took Over Twitter

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Audi

Audi of America, the Virginia-based unit of the German luxury automaker owned by the Volkswagen group, is among the latest companies to halt advertising on Twitter.

The company’s spokesperson Whaewon Choi-Wiles said on Thursday that Audi was going to suspend advertising on the platform but “will continue to evaluate the situation.”

General Mills

Minnesota-based General Mills—which produces Cheerios, Trix, Lucky Charms, and Cocoa Puffs cereals, among many others—was one of the latest companies to pause advertising on Twitter.

General Mills confirmed the move to the Associated Press on Thursday, with spokesperson Kelsey Roemhildt saying: “As always, we will continue to monitor this new direction and evaluate our marketing spend.”
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General Motors

Detroit automaker General Motors (GM) announced that it was going to pause advertising on Twitter last week, as it said it’s trying to “understand the direction of the platform.”

In a press statement last week, GM said that it is currently “engaging with Twitter to understand the direction of the platform under their new ownership” and “as is the normal course of business with a significant change in a media platform, we have temporarily paused our paid advertising. Our customer care interactions on Twitter will continue.”

Mondelez International

Mondelez International, the makers of the popular Oreo sandwich cookies, also halted advertising on Twitter, according to The Wall Street Journal.

The company has not yet released an official statement acknowledging the ad pause or responded to media requests for comment.

Pfizer

Citing anonymous sources, The Wall Street Journal wrote on Thursday that pharmaceutical giant Pfizer has also suspended advertising on Twitter.

Volkswagen

The Wall Street Journal reported that Volkswagen—one of the biggest automakers in the world, second only to Toyota—is among the latest companies to halt advertising on Twitter.

There’s reason to believe more companies might soon follow this trend.

Advertising companies Interpublic Group—with clients like CVS and Nintendo—and Havas Media—whose clients include O2, Hyundai, and Domino’s Pizza—have recommended to their clients to pause paid advertising on Twitter, Forbes reported.

“Twitter has had a massive drop in revenue, due to activist groups pressuring advertisers, even though nothing has changed with content moderation and we did everything we could to appease the activists. Extremely messed up! They’re trying to destroy free speech in America,” Musk tweeted Friday.